Resources and Guides

Hi, I’m Brian Peters.

My blog is dedicated to sharing everything I’ve learned over the years about business strategy, strategic partnerships, marketing, careers, remote work, startups, consumer brands, podcasting, and other great stuff.

Thank you for joining the more than 5,000 people that read these resources each week.

This One Question Can Determine Your Critical Thinking Skills

“One question provides me with invaluable insight into their communication and critical thinkings skills under pressure.”

How I Approach Strategic Marketing and Product Partnerships at Buffer

Insights into our strategic partnerships program strategy Buffer.


7 TED Talks That Will Make You a Smarter, More Enlightened Marketer

The best TED Talks to help improve your marketing acumen.

6 Rules of Great Storytelling (As Told by Pixar)

Storytelling is something we all do naturally, starting at a very young age.

6 Reasons Why Working at a Startup is Like Earning Your MBA

Everything that happens on a day-to-day basis in a larger company happens on a macro-scale at a startup.

The Creator’s Dilemma: A Constant Pursuit for Less of the Same

Great things are not accomplished by those who yield to popular opinion.

What is Digital Marketing? Inside Buffer's Strategy in 2019

Digital marketing is the marketing of products using digital technologies.

How Buffer Generated 2 Million+ Social Media Video Views in One Year

Everything I’ve learned about successful video marketing on social media.

3 strategies We Used to Increase Podcast Downloads by 357%

How we grew the Buffer podcast to more than 27,000 weekly listeners.

Why you need a vacation (But it may not help your problems at work)

Why vacations might not be the answer you’re looking for at work.


Breadth vs. Depth. Why Generalists Triumph Over Specialists

Research shows that a breadth of skills and experiences trumps specialization.

Why Learning is the Best Career Plan for aspiring professionals

Whichever career path you choose, make learning and growth a priority.

The Case Against Grit & Determination as an Indicator of Success

Perseverance can be an advantage, but so can knowing when to quit.